Founder + CEO of the Women’s Expo Switzerland
Lisa Chuma is a result-oriented personal branding and self-marketing strategist. She helps individuals to build their own sustainable personal brand and brand story so that they can strategically self-market themselves both on and offline, stand out and build a personal brand that people want to be associated with. Lisa is the Founder + CEO of the Women’s Expo Switzerland, the only Swiss exhibition that connects like-minded women from diverse backgrounds and provides them with a platform to promote their business themselves. Lisa believes that meeting in person with your potential clients and promoting your business yourself is one of the most impactful ways of doing business in this day and age. Her vision is to change the way women feel worldwide about marketing themselves and putting themselves forward in the business world, especially if their desire is to succeed and become financial independent. Since its launching in 2013, the Women?s Expo Switzerland has registered over 665 exhibitors, 7,200 visitors and 850 attendees to the seminars. Over the past four years, the Women?s Expo Switzerland has been featured in more than 60 newspaper and magazines and owes its growth, impact and success to Lisa Chuma’s strong personal brand. The exhibition is unique thanks to its personal touch, its feel and the experience it offers.
The world is becoming more and more competitive. Thousands of new businesses are being launched every day. If you are struggling to be seen and to attract the media’s attention, you do not have an attention-grabbing personal brand. That is real, approachable and resonates with those you want to work with. Outstanding and authentic personal brands are one’s that everybody wants to be associated with! So, it is important for you to showcase and confidently state what makes you unique and differentiate yourself innovatively if you want to stand out.